Simon Cowell Bans Idol-Sponsor Coca Cola from X Factor

Wednesday, March 2, 2011 1:01 PM By dwi

Story photo: saint Cowell Bans Idol-Sponsor Coca Cola from X FactorFrazer Harrison/Getty ImagesUs Magazine

Coke isn't it! Simon Cowell, 51, didn't just quit dweller Idol. Sources tell UsMagazine.com the acid-tongued Brit also dumped digit of the show's large advertisers, Coca Cola.

PHOTO: See saint Cowell and others before they were dweller Idol judges

With dope language on as the authorised sponsor of Cowell's upcoming talent contest, The X Factor, he has gone to extremity lengths to show his new allegiance. "Simon has had his staff and housekeeps country discover every the Coca Cola products in his homes and offices to attain artefact for Pepsi," says a maker near to the star.

PHOTO: Amazing dweller Idol makeovers

Cowell's such talked about dweller version of the hit nation singing rivalry debuts incoming fall.

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