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FILE - In a Aug. 2, 2010 file photo, Charlie Sheen waves as he arrives at the Pitkin County Courthouse in Aspen, Colo., for a chance in his husbandly abuse case. (AP Photo/Ed Andrieski, File)Associated Press

NEW YORK - It isn't meet "tiger blood" fueling Charlie Sheen's tweeting: There's a newborn concern of ethnic media advertising hidden behindhand his micro-blogging, too.

Shortly before Warner Bros. Television declared weekday that it had fired Sheen from the CBS hit sitcom "Two and a Half Men," the person tweeted that he wants to lease an intern to assist him. But the sound also was a paid-for publicity from the year-old website Internships.com, which claims to be the world's largest internship marketplace.

"I'm looking to lease a winning INTERN with TigerBlood," feature the message, with a unification to the site.

The job posting on Internships.com describes the position as a paid, eight-week job for the season to "work closely with Charlie Sheen in investment his ethnic network."

The partnership was arranged by startup ad.ly, which connects celebrities with advertisers for ethnic media ads. Sheen officially subscribed on with ad.ly after the Beverly Hills, Calif.-based company consulted with him terminal hebdomad to inform him with Twitter.

Ad.ly earlier helped Sheen tie Twitter and get his account directly verified so that users could removed the actual Sheen from the many aper accounts. Sheen took little more than a period to reach 1 meg followers, a record. He had more than 2 meg mass as of early Tuesday.

All the tending has brought a huge amount of exposure to the business of ethnic media advertising. Though companies have been working advertisements into Twitter and Facebook for more than digit years, it's a sometimes unnoticed practice.

"A aggregation of grouping undergo most the business now," says Ad.ly CEO Arnie Gullov-Singh. "It's a validation of the business that we're antiquity and the overall industry changes that we're a conception of."

Micro-endorsements crapper gain a honor anywhere from $1,000 to the low five figures per tweet, with ad.ly's top celebrities earning most $10,000 per tweet. Ad.ly and Internships.com declined to discuss the business arrangements of the care with Sheen. Pricing is ofttimes structured on the number of clicks an advertiser gets via the ad, with $1 to $2 per click.

Ad.ly's listing of celebrities with whom it has worked includes Mariah Carey, Kim Kardashian, Chris Brown, 50 Cent, Paris Hilton and soccer star Cristiano Ronaldo. In the terminal year, it has placed 24,000 endorsements for 150 brands and raised more than $6 meg in stake capital.

Last year, ad.ly was behindhand a sound sent by Snoop Dogg, sponsoring Toyota: "These homies undergo the deal. Wonder if this swagger wagon crapper fit 22's? SPINNIN!"

A body of 22 includes individual workers who specialize in composition such tweets in the voice of the respective celebrity.

Gullov-Singh says he sees celebrities as "the driving force of ethnic media."

"Brands want to get their blazonry around ethnic media, and celebrities are ethnic media," Gullov-Singh says. "So that's where we ordered soured to enter the dots and create value."

Asked whether Internships.com had any reservations most partnering with Sheen, CEO Robin semiotician replied, "Charlie Sheen is an A-list person for seven eld in a row."

"We intellection we could really particular and help students and companies realize that this resource was available for them," says Richards, who also is an ad.ly commission member.

There are individual other start-ups with a kindred focus, including Izea, Assetize and Magpie. But it's also not only a specialized business, with many individuals and companies making arrangements without ordinal parties.

The Orlando, Fla.-based Izea, founded in 2006, put together a 12-day crusade for Microsoft with Sean "Diddy" Combs sending a Microsoft-tagged communication erst a period for a hebdomad on Facebook and Twitter. It included giveaways, benevolence donations and an Xbox contest.

"It's got to be relevant to someone's fans or someone's followers," says Dan Rua, chairman of Izea. "The driving effort is really: Make sure the conversation is relevant to the grouping involved. If you're gift quality, relevant content that gets grouping excited, then you're feat to do all right."

Advertising in ethnic media, though, has its risks. One of ethnic media's most popular characteristics is its seemingly unfettered access to celebrities. Though ads are required to be disclosed, any relationship becomes inferior personal erst someone is hawking Toyotas. But at the aforementioned time, entertainers cater a wealth of content to their fans on ethnic media for free.

"There's always a group of grouping that think everything should be free. That's meet nave," Gullov-Singh says. "When we started ad.ly, our friends at Google looked at us scornfully and said, 'How crapper you be polluting the stream?' We said, 'Dude, look in the mirror. Look at your company. Your entire business is based on putting ads on everything.'"

Celebrities are creating content and have a correct to "monetize it," Gullov-Singh adds.

"Otherwise," he says, "why should they do it?"

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Online:

http://twitter.com/charliesheen

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