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Lady Gaga (3rd R) performs her newborn strain "Born This Way" at the 53rd period Grammy Awards in Los Angeles, Feb 13, 2011. REUTERS/Lucy NicholsonReuters

NEW YORK (Billboard) - A stager music chief has lambasted the Grammy Awards as "a information of hypocrisies and contradictions," in a full-page New York Times advertizing that ran a hebdomad after last Sunday's period ceremony.

Steve Stoute's unstoppered honor to Grammy organizers ripped the organization and its 12,000-odd voters for snubbing Eminem and Justin Bieber at this year's ceremony, as well as Eminem and Kanye West at past events.

"Over the instruction of my 20-year story as an chief in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly forfeited touch with equal favourite culture," wrote Stoute, who is currently CEO of the marketing company Translation.

"Unfortunately, the awards exhibit has embellish a information of hypocrisies and contradictions, leaving me to discourse ground some equal favourite creator would modify participate."

Eminem, this year's leading contender, forfeited in most of the major categories for which he was nominated. Two-time nominee Bieber went home empty-handed and disappointed. Both West and Eminem have forfeited the coveted medium of the assemblage vie binary times.

"We must acknowledge the large social impact of Eminem and Kanye West and how their music is shaping, influencing and process the voice of a generation," Stoute wrote.

As for Bieber, he wrote, "How is it that Justin Bieber, an creator that defines what it effectuation to be a modern artist, did not get Best New Artist?" (That award went to singer/bassist Esperanza Spalding.)

Stoute noted a connection between performers and winners, citing Arcade Fire's assail medium of the assemblage get meet after they had ended their performance.

"Does the Grammys intentionally use artists for their celebrity, popularity and social appeal when they already undergo the winners and then information a exhibit against this expectation?"

There was no unmediated activity from the Recording Academy. Last Sunday's show, despite or because of the shocks, was the highest rated in a decade.

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